摘要农村电子商务发展是时代的趋势，但农村电子商务仍有很多不足之处，很多问题都制约着其发展，电子商务进农村面临知识鸿沟、农村地区电子商务基础建设不完善、农村电子商务物流体系不完善、农村市场秩序尚需规范。通过对淘宝模式、京东模式、苏宁模式的阐述，自然引出关于移联网信发展方向的研究，首先对移联网信集团进行介绍，其次分析了O2O农村电商创新模式，然后对移联网信的发展进行swot分析，最后通过分析制约农村电商发展的因素为导向，对农村电子商务发展新方向进行了探究。关键词：农村电商；移联网信；O2O模式AbstractRuralelectroniccommerceisthetrendoffuturedevelopment,however，therearestillalotofdeficienciesinrurale-commerce,andmanyproblemsrestrictitsdevelopment,forexample,e-commerce,comingintoruralareasisfacingtheknowledgegap,andtherurale-commerceinfrastructureisnotperfect.Meanwhile,rurale-commercelogisticssystemisnotperfect,andtheorderofruralmarketneedstobestandardized.ThroughtheelaborationofTaoBaomodel,JingDongmodelandSuNingmodel,itnaturallyleadstotheresearchonthedevelopmentdirectionofthemobilenetworkinformationsystem.Firstofall,itintroducesthemobilenetworkinformationgroup,thenanalyzestheinnovationmodeofO2Orurale-commerce,thencarriesontheswotanalysistothedevelopmentofthemigrationnetworkinformation.Finally,byanalyzingthefactorsthatrestrictthedevelopmentofrurale-commerce,thenewdirectionofrurale-commercedevelopmentisexplored.Keywords:Rurale-commerce;Mobilenetworkinformationsystem;O2Omode目录一、农村电子商务概述...........................................................................................1（一）农村电子商务基本内涵...............................................................................1（二）发展农村电子商务的意义...........................................................................1二、我国农村电子商务的发展现状及模式...........................................................1（一）我国农村电子商务发展现状.......................................................................1（二）我国农村电子商务现有模式.......................................................................2三、移联网信农村电商的模式分析.......................................................................3（一）移联网信开启农村电商O2O新模式..........................................................3（二）移联网信农村电商发展的SWOT分析......................................................5四、制约农村电子商务发展的因素.......................................................................7（一）农村电子商务面临知识鸿沟.......................................................................7（二）农村地区电子商务基础建设不完善...........................................................7（三）农村电子商务物流体系不完善...................................................................7（四）农村市场秩序尚需规范...............................................................................7五、农村电子商务发展新方向的探究...................................................................8（一）加强农村地区电子商务基础建设...............................................................8（二）搭建中国农村便民平台...............................................................................8（三）完善农村电子商务物流建设.......................................................................9（四）规范农村市场秩序.....................................................................................10参考文献...........
