数字媒体技术与艺术的应用摘要伴随互联网信息技术的飞速发展，当前人们的生活已经普遍步入了大数据时代，生活方式也发生了一定的改变，人们对日常生活的质量要求越来越高，这种“互联网+数据”的出现不仅给传统媒体带来了挑战，更给新兴的媒体带来了一定的挑战，它的出现是机遇也是挑战，从而促进了传统媒体和新兴媒体的高度融合，符合当前时代发展的要求。但是做好传统媒体的转型，融入新技术，必须要找准相应的切入点、平衡好之间的矛盾，确定好相关的落脚点，才能很好地进行优劣互补，建设好科学健全的系统，让媒体行业能在当前竞争激烈的市场环境中站稳脚跟，不断地寻求发展。为此，本文就传统媒体和新兴媒体如何更好地发展，做进一步的讨论、分析。关键词：数字媒体技术；艺术；应用TheApplicationofdigitalmediatechnologyandartAbstractWiththerapiddevelopmentofinformationtechnology,peoplehavegraduallyenteredtheinformationage.Theriseofdigitalmediatechnologyhasbroughtgreatinfluenceonmanyaspectsofmodernart.Thedevelopmentofdigitalmediatechnologyprovidesaspaceforinnovationformoderndesignart,andthedevelopmentofmoderndesignartalsoputsforwardanewdevelopmenttrendfordigitalmediatechnology.Therefore,itisveryimportanttoanalyzeandstudydigitalmediatechnologyandunderstandtheimpactonmodernart.Keywords：Digitalmediatechnology;art;Applications目录第1章传统媒体与数字新兴媒体融合发展概述............................................-2-1.1传统媒体与数字新兴媒体融合发展的背景................................................................-2-1.2传统媒体与数字新兴媒体融合发展的意义................................................................-2-1.3传统媒体与数字新兴媒体融合发展的现状................................................................-2-1.4传统媒体与数字新兴媒体融合发展的困境................................................................-2-第2章传统媒体与数字新兴媒体融合发展的必要性和可行性....................-4-2.1传统媒体与数字新兴媒体融合发展的必要性............................................................-4-2.1.1扩展传统媒体的业务范围.......................................................................................-4-2.1.2国家发展需求..........................................................................................................-4-2.1.3用户需求变化..........................................................................................................-4-2.2传统媒体与数字新兴媒体融合发展的可行性............................................................-4-2.2.1技术支持..................................................................................................................-4-2.2.2人才培养..................................................................................................................-4-2.3传统媒体与数字新兴媒体融合发展的原则................................................................-4-2.3.1协调与合作...............................................................................................................-4-2.3.2客户体验..................................................................................................................-4-2.3.3互利共赢..................................................................................................................-5-第3章传统媒体与数字新兴媒体融合发展的策略........................................-6-3.1加强融合意识，树立融合理念...................................................................................-6-3.2整合资源，实现优势...
