论高尔夫球场的经营与管理分析研究 工商管理专业VIP免费

论高尔夫球场的经营与管理中文内容摘要高尔夫球场经营管理是一个球场本质上的重要存在因素，球会管理者不仅要清楚球场的经营定位，经营管理定位和管理的内容更重要的是使之形成一个有战斗力的团队，并成为球会发展的重要资源。在我国，尽管高尔夫运动的发展才20多年，但高尔夫球会行业以及相关产业已初具规模，出现了以会员制为主的多种的经营模式。目前，高尔夫球会行业的发展处于起步阶段，俱乐部运营，管理，治理等方面的问题比较突出，导致高尔夫球会经营亏损。如何在市场中准确定位，改变目前惨淡经营的局面，迎接未来的市场机遇，是我国高尔夫发展面临的巨大挑战。关键词;高尔夫球会，运营模式，球会管理，会员制，球会经营。英译：AbstractGolfcoursemanagementisasystematicandcomplexproject,sayingthesystemisthatallaspectsarecloselyconnected,indeedaffectthewholebody,eventhedetailsofanynegligencemayleadtoseriousconsequences,andthevariousaspectsofthemanagementofshort-termnon-availableestablishthatcomplexmeansitcoverslawnplanting,maintenance,management,landscape,stadiumoperationsmanagement,productdesign,salesandmanyothermeasures,canbeneglected.Whilemostpeoplethinkgolfisasportorleisureactivity,butitisinmanywaystheuseofscientificandtechnologicalinnovationandpsychologicaloutcomes.Natureisalwayschallengingtodealwith,inordertoprolongeddroughtorrainyseason,providingexcellentqualitygolfcourseisnoteasy,weneedtochangeplanslawnmower,mowingheightandpesticidestobeappliedforthechange.Analysisoftheoriginandhistoryofthispaper,currentsituationandfutureprospectsforthedevelopmentofgolf,thegolfcoursebusinessanalysiselements,concludedthataneffectivewaytothegolfcourseofqualitymanagement,inorderfortheindustrytoresearchandoperationandmanagementofthegolfcoursehassomefeasiblesexualreferences.Keywords:golf;management;management;element;countermeasure目录1.绪论...............................................................................................................................................51.1研究目的和意义.................................................................................................................51.2国内外研究现状.................................................................................................................51.3研究方法.............................................................................................................................62.高尔夫概述...................................................................................................................................62.1高尔夫历史起源及现状.....................................................................................................62.2高尔夫未来发展前景.........................................................................................................73.高尔夫球场经营的要素................................................................................................................73.1高尔夫场地.........................................................................................................................83.2球童的专业知识和技能.....................................................................................................84.高尔夫球场质量管理对策............................................................................................................94.1培养复合型人才.................................................................................................................94.2创新管理模式........