论高尔夫球场的经营与管理中文内容摘要高尔夫球场经营管理是一项系统而复杂的工程，说它系统，是因为各个环节联系紧密，牵一发而动全身，甚至任何细节的疏忽都可能导致严重的后果，而且各个管理环节非短期可建立，说复杂，是指其涵盖草坪种植、维护、管理，园林景观、球场运营管理、产品设计、销售等多项措施，不可偏废。虽然大多数人认为高尔夫只是一项体育运动或休闲活动，但它还是在多方面运用着科技创新和心理学成果。与自然界打交道总是充满挑战，要想在长时间干旱或雨季都提供上佳的球场品质不容易，剪草计划就需要变动，剪草高度和农药施作都要变化。本文简析了高尔夫的历史起源及现状和未来发展前景，分析了高尔夫球场经营的要素，最后指出了高尔夫球场质量管理的有效途径，以期为业界的研究和高尔夫球场的经营与管理提供一些具有可行性的参考内容。关键词：高尔夫；经营；管理；要素；对策AbstractGolfcoursemanagementisasystematicandcomplexproject,sayingthesystemisthatallaspectsarecloselyconnected,indeedaffectthewholebody,eventhedetailsofanynegligencemayleadtoseriousconsequences,andthevariousaspectsofthemanagementofshort-termnon-availableestablishthatcomplexmeansitcoverslawnplanting,maintenance,management,landscape,stadiumoperationsmanagement,productdesign,salesandmanyothermeasures,canbeneglected.Whilemostpeoplethinkgolfisasportorleisureactivity,butitisinmanywaystheuseofscientificandtechnologicalinnovationandpsychologicaloutcomes.Natureisalwayschallengingtodealwith,inordertoprolongeddroughtorrainyseason,providingexcellentqualitygolfcourseisnoteasy,weneedtochangeplanslawnmower,mowingheightandpesticidestobeappliedforthechange.Analysisoftheoriginandhistoryofthispaper,currentsituationandfutureprospectsforthedevelopmentofgolf,thegolfcoursebusinessanalysiselements,concludedthataneffectivewaytothegolfcourseofqualitymanagement,inorderfortheindustrytoresearchandoperationandmanagementofthegolfcoursehassomefeasiblesexualreferences.Keywords:golf;management;management;element;countermeasure目录1.绪论....................................................................................51.1研究目的和意义........................................................51.2国内外研究现状........................................................51.3研究方法....................................................................62.高尔夫概述........................................................................62.1高尔夫历史起源及现状............................................62.2高尔夫未来发展前景................................................73.高尔夫球场经营的要素....................................................73.1高尔夫场地与设备....................................................83.2球童的专业知识和技能............................................84.高尔夫球场质量管理对策................................................94.1培养复合型人才........................................................94.2创新管理模式............................................................94.3发展相关产业..........................................................104.4完善市场竞争与营销运作管理机制.......................104.5加大政府支持力度..................................................115.结论..................................................................................12参考文献.............................................................................13致谢.....................................................................................14论高尔夫球场的经营与管...
