拉手团网站的经营风险及防范策略研究分析 计算机专业VIP专享VIP免费

目录一、团购网介绍..............................................................................................................................3二、团购网站现状..........................................................................................................................3（一）网站盗图销售已成为团购网站惯用手法---迷惑消费者...........................................3（二）团购——节假日屡出促销谁是最大受利者...............................................................4（三）团购流程“消费者敢信吗”?.....................................................................................4（四）购售后服务谁来买单...................................................................................................4（五）团购商违约已成抄旧饭...............................................................................................5（六）团购网官司“一波未平，一波又起”.......................................................................5（七）急求大量人才，人才市场无奈...................................................................................5（八）血洗团购“强者存，弱者消”...................................................................................6三、团购——物流喜，商家愁，消费者忧...................................................................................6四、拉手网情况简介......................................................................................................................8五、拉手网情况分析....................................................................................................................10（一）网站推广成本高.........................................................................................................10（二）商业模式同质化.........................................................................................................11（三）赢利模式单一化.........................................................................................................11（四）顾客忠诚度低、商家信用有待提高.........................................................................12（五）服务质量有待进一步加强.........................................................................................12六、拉手网发展策略建议............................................................................................................12（一）扩大融资....................................................................................................................13（二）多渠道网站推广、降低推广成本.............................................................................131、优化广告投放...........................................................................................................132、积极参加社会公益活动...........................................................................................133、利用用户营销...........................................................................................................14（三）创新商业模式............................................................................................................141、推出手机团购业务...................................................................................................142、鼓励商家注册...........................................................................................................143、用户自行组团.........