摘要在信息技术高速发展的今天，最受消费者喜爱的购物方式毫无疑问就是电子商务网站购物。它的出现很大程度上满足了消费者在实体店无法得到满足的一些购物需求，比如前所未有的商品种类等等。在开放的网络环境下，电子商务网购为消费者带来了新的便利，但同时也给消费者造成了一些新的困扰。本文集中阐述了电子商务个人信息的相关内容及概念，围绕电子商务在互联网上发展所存在的个人信息安全问题做了一些的浅略分析，就电子商务在国内当前的发展形势结合自身的理解提出了几点解决方案。文章采用了文献调查法及案例分析法，探寻消费者在电子商务环境下个人信息安全的保护问题。整篇文章分为三个部分：首先，第一部分论述了电子商务的发展背景以及个人信息的概述；其次，是以淘宝为例分析电子商务发展至今仍然存在的个人信息安全隐患；最后，是关于对提高电子商务个人用户信息安全保护机制的分析与建议。电子商务发展虽然迅速，但个人信息在电子商务的保护问题仍然是一个症结所在。本文通过实例论证，为解决消费者的个人信息安全问题与电子商务企业发展之间的矛盾，找出一些新方法，希望电子商务企业能正确应用消费者的个人信息，为电子商务的发展营造良好的市场环境。关键词：电子商务个人信息安全保护与建议IABSTRACTWiththerapiddevelopmentofinformationtechnologytoday,themostpopularwayofshoppingamongconsumersisundoubtedlye-commercewebsiteshopping.Itsemergencetoalargeextenttomeettheconsumerinthephysicalstorecannotbesatisfiedwithsomeoftheshoppingneeds,suchasunprecedentedvarietyandthelowestpriceandsoon.Intheopennetworkenvironment,e-commerceonlineshoppinghasbroughtnewconveniencetoconsumers,butatthesametime,ithasalsobroughtsomenewtroublestoconsumers.Thispaperfocusesontherelevantcontentandconceptofe-commercepersonalinformation,focusingonthedevelopmentofe-commerceintheInternetpersonalinformationsecurityproblemsdosomeshallowanalysis,onthecurrentsituationofe-commercedevelopmentinChinacombinedwiththeirownunderstandingoftheproposedsolutions.Thispaperadoptsthemethodofliteratureinvestigationandcaseanalysistoexploretheprotectionofconsumers'personalinformationsecurityinthecontextofe-commerce.Thewholearticleisdividedintothreeparts:first,thefirstpartdiscussesthebackgroundofthedevelopmentofe-commerceandtheoverviewofpersonalinformation;Secondly,taketaobaoasanexampletoanalyzethepersonalinformationsecurityrisksthatstillexistinthedevelopmentofe-commerce;Finally,itisabouttoimprovetheelectroniccommerceindividualuserinformationsecurityprotectionmechanismanalysisandrecommendations.Althoughe-commercedevelopsrapidly,theprotectionofpersonalinformationine-commerceisstillastickingpoint.Inordertosolvethecontradictionbetweentheconsumer'spersonalinformationsecurityproblemandthedevelopmentofe-commerceenterprises,thispapertriestofindoutsomenewmethodsthroughexamples,hopingthate-commerceenterprisescancorrectlyapplytheconsumer'spersonalinformationandcreateagoodmarketenvironmentforthedevelopmentofe-commerce.Keywords:electroniccommercepersonalinformationsecurityprotectionandIIsuggestionsIII目录一、引言..................................................1（一）选题背景及意义.........................................1（二）文献综述..............................................1二、电子商务与个人信息的相关概述..........................2（一）电子商务的概念.........................................2（二）个人信息概述..........................................3三、淘宝个人信息保护实例分析..............................4（一）淘宝网明确的法律条约....................................4（二）对外联手确保账号安全...........
