摘要电子商务是新世纪信息化快速发展的产物，电子商务的兴起和发展益于我国社会市场出现一种崭新的交易环境，这与传统交易环境有所差异。互联网快速发展的时代，电子商务的兴起无疑是为连锁酒店的发展带来了极大的便利。近年来，国内外学者对连锁酒店电子商务进行了大量研究，获取了丰硕成果。但是对电子商务环境下连锁酒店发展存在的问题及对策研究仍存在一定的差异，关于这方面的还存在许多问题值得研究。本课题集中阐述了电子商务环境下连锁酒店发展中的问题，并做出相应的分析，就问题提出了个人的建议以及看法。而且本课题是应用文献研究的方法,主要分成五部分，第一部分是引言，主要分析选题背景及意义、文献综述。第二部分讲述电子商务环境下连锁酒店的发展现状，从酒店产品类型、消费群体以及服务方面阐述。第三部分主要从专业人才缺乏和服务单一、受酒店传统经营模式束缚、品牌意识以及成本管理方面分析电子商务环境下连锁酒店发展存有的问题。第四部分是针对发展中存在的问题提出相对应的建议，从人才和服务、经营模式、以及网络品牌意识、成本管理方面提出建议。最后的结论是对论文进行一个总结，并进行综合整理，得出全面的观点。关键词：七天连锁酒店,电子商务，互联网ABSTRACTE-commerceistheproductoftherapiddevelopmentofinformatizationinthenewcentury.Theriseanddevelopmentofe-commerceisbenefittotheemergenceofanewtransactioncircumstanceinChina'ssocialmarket,whichisdifferentfromthetraditionaltransactionenvironment.IntheeraofrapidInternetdevelopment,theriseofe-commercehasnodoubtthatbroughtgreatconveniencetothedevelopmentofhotelchains.Inrecentyears,scholarsfromhomeandabroadhavecarriedoutlotsofresearchaboute-commerceinhotelchainsandachievedfruitfulachievements.Buttherearestillsomedistinctionsintheproblemsandcountermeasuresforthedevelopmentofhotelchainsunderthee-commerceenvironment.Therearestillmanyissuesworthstudyinginthisregard.Thistopicfocusesontheproblemsinthedevelopmentofhotelchainsundertheenvironmentofe-commerce,andmakescorrespondinganalysis,andputsforwardpersonalsuggestionsandviewsontheproblems.Andthistopicmakesuseofaapproachofapplyingliteratureresearch,whichismainlysegmentedintofiveparts.Thefirstpartisanintroduction,whichmainlyanalyzesthebackgroundandmeaningofthetopicselection,andliteraturereview.Thesecondpartdescribesthecurrentstatusofhotelchaindevelopmentinthecontextofe-commerce,andelaboratesfromtheaspectsofhotelproducttypes,consumergroupsandservices.Thethirdpartmainlyexpoundtheproblemsbeinginthechainhoteldevelopmentunderthee-commercecircumstancesfromtheaspectsoflackofprofessionaltalentsandsingleservice,limitedbythehotel'straditionalbusinessmodel,brandawarenessandcostmanagement.Thefourthpartistoproposecorrespondingsuggestionsfortheproblemsexistingindevelopment,andmakesuggestionsfromtheaspectsoftalentedpeopleandservices,businessmodels,onlinebrandawareness,andcostmanagement.Thefinalcompletionisasummaryofthepaperandanoverallarrangementtodrawacomprehensiveperspective.Keywords:SevenDaysHotel,E-commerce,Internet12目录一、引言..................................................4（一）选题背景及意义............................................4（二）文献综述..................................................4二、电子商务环境下连锁酒店的现状..........................5（一）酒店产品类型增加..........................................6（二）酒店销售市场拓宽，预订消费群体扩大........................7（三）为客人提供方便快捷的服务..................................7三、电子商务环境下连锁酒店发展中存在的问题................8（一）专业人才缺乏，服务类型单一............
