招商银行发展战略研究摘要把城市的信用社整合起来的，在此基础之上形成商业银行，怎样的八自身变得更为强大，是每一个城市商业银行最关心的问题，招商银行位于全国100多个城市商业银行中的中上水平，其存在的问题并找到了相应的对策来解决这些问题既能够使招商银行的发展加快，又能也可以是其他城市商业银行发展作为参考，有很强的代表性。本人结合招商银行的实际工作,并提出了关于发展战略的一些建议，但由于能力有限，需要在文章中加以改进请老师指正。关键词：对策招商商业银行-I-StudyonthedevelopmentstrategyofChinaMerchantsBankAbstractThecitycreditcooperativesintegrated,commercialbanksformedonthebasisofthis,theeightitselfhowtobecomemorepowerful,iseachcitycommercialbanksaremostconcernedabouttheissue,HankouCityCommercialBankinthecountrymorethan100citycommercialbanksinthelevel,theexistingproblemsandthecorrespondingthecountermeasurestosolvetheseproblems,notonlycanmakethedevelopmentofHankoucitycommercialbanktoaccelerate,butalsocanbeusedasreferencefortheothercitycommercialbankdevelopment,haveverystrongrepresentative.IusedinthemasterofBusinessAdministration(MBA)inthestudyofknowledge,combinedwiththeactualworkofHankouCityCommercialBank,andputsforwardsomesuggestionsaboutthedevelopmentstrategy,butbecauseoflimitedcapacity,needstobeimproved.Inthearticle,pleasetheteacher.Keywords:Theinvestmentstrategyofcommercialbanks-II-目录摘要............................................................................................................................................IAbstract............................................................................................................................................II1绪论........................................................................................................................................11.1论文选题的背景和意义..........................................................................................11.2国内外研究现状.......................................................................................................21.3参考文献综述...........................................................................................................21.4研究方案...................................................................................................................32招商银行内外部战略要素分析..........................................................................................42.1城市商业银行优势(strength)分析......................................................................42.2城市商业银行和缺点（Weakness）分析..............................................................42.3城市商业银行机会(opportunity)分析..................................................................52.4城市商业银行威胁(threads)分析..........................................................................63招商银行战略要素综合评价...............................................................................................73.1国内宏观环境分析...................................................................................................73.2地域环境分析...........................................................................................................73.3加入WTO对中国金融业的挑战..........................................................................83.4加入wTO对中国银行业的挑战与机遇..................................................................84对招商银行...
