本科论文摘要投资价值的评估是投资活动的重要前提,财务报告是集中、系统反应公司经营状况的重要材料,在投资者角度,可以通过财务报告来得知公司的盈利情况和利润分配方案,从而系统评估其投资价值。本文便在财务报告的基础上系统分析芒果超媒公司的投资价值,提供理论依据,同时为其发展提供参考。关键词:财务报告,芒果超媒,投资价值本科论文AbstractTheevaluationofinvestmentvalueisanimportantprerequisiteforinvestmentactivities,andfinancialreportisanimportantmaterialforthecentralizedandsystematicreflectionofthecompany'soperatingstatus.Fromtheperspectiveofinvestors,theycanlearnaboutthecompany'sprofitrealizationandprofitdistributionplanfromthefinancialreport,soastodetermineitsinvestmentvalue.Basedonthefinancialreport,thispapersystematicallyanalyzestheinvestmentvalueofmangosupermediacompany,providingtheoreticalbasisandreferenceforitsdevelopment.Keywords:InvestmentValue,FinancialReport,MangoMediaCoLTD本科论文目录摘要.....................................................................................................................................Abstract.................................................................................................................................目录.....................................................................................................................................前言.....................................................................................................................................1.绪论....................................................................................................................................1.1研究背景与选题意义.............................................................................................1.2研究内容.................................................................................................................2.芒果超媒公司基本情况....................................................................................................2.1公司简介.................................................................................................................2.1.1基本信息......................................................................................................2.1.2芒果模式......................................................................................................2.2芒果超媒股份有限公司财报概况........................................................................2.2.1运营能力分析..............................................................................................2.2.2增长能力分析..............................................................................................2.2.3盈利能力分析..............................................................................................2.2.4偿债能力分析..............................................................................................3.芒果超媒投资价值分析.................................................................................................3.1芒果超媒公司基本面分析.....................................................................................3.1.1宏观市场环境..............................................................................................3.1.2微观经济因素..............................................................................................3.1.3公司发展战略..................