第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划1目录第1章背景分析…………………………………………………………………….51.1中国礼品消费市场分析...................................................................................51.2针对需求...........................................................................................................61.3针对问题..........................................................................................................61.4针对平台..........................................................................................................71.5背景总结...........................................................................................................7第2章项目概述…………………………………………………………..………..72.1公司名称...........................................................................................................72.2企业理念...........................................................................................................82.3公司组织架构...................................................................................................82.4运营网站...........................................................................................................82.5网站简介...........................................................................................................82.6盈利模式..........................................................................................................82.7投资分析...........................................................................................................92.8创业团队...........................................................................................................9第3章市场分析…………………………………………….…………………….133.1SWOT模型分析.............................................................................................133.2行业发展分析.................................................................................................133.3竞争对手分析.................................................................................................143.4STP分析........................................................................................................153.4.1市场细分...............................................................................................153.4.2目标市场...............................................................................................153.4.3市场定位...............................................................................................153.5市场前景预测.................................................................................................15第4章经营内容…………………………………………………………….…….174.1任君选挑........................................................................................................174.2如您所愿.........................................................................................................174.3品牌推荐.........................................................................................................184.4新品上市.........................................................................................................244.5私人定制..............................................................................
