CONFIDENTIALConceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinseyFrequently Used Template Source : lonelyfish1920.blog.163.comPage 2TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measureSource : lonelyfish1920.blog.163.comPage 32X2 TOWERUnit of measureSource : lonelyfish1920.blog.163.comPage 45PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit of measureSource : lonelyfish1920.blog.163.comPage 5StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measureSource : lonelyfish1920.blog.163.comPage 6ARROW 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 7CUBES1 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 8CUBES2 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 9CUBES3 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 10TextTextTextTextCUTOUT 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 11New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measureSource : lonelyfish1920.blog.163.comPage 12TextTextTextTextTextTextTextTextTextTextJOINTUnit of measureSource : lonelyfish1920.blog.163.comPage 13TextTextTextTextLEVEL SEPARATE 4Unit of measureSource : lonelyfish1920.blog.163.comPage 14TextTextTextLINEAR A 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 15TextTextTextTextLINEAR B 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 16TextTextTextLINEAR C 3DUnit of measureSource : lonelyfish1920.blog.163.comPage 17TextTextTextLINEAR D 3DUnit of mea...