上海鼎液商贸销售物流优化摘 要进入 21 世纪以来，经济和科技飞速发展，随着电子商务的兴起，从衣服鞋子到数码科技，越来越多的产品开始进入电商领域。近年来，酒水行业也开始涉及电子商务。上海鼎液商贸有限公司（以下简称为上海鼎液商贸）作为酒类销售业，也顺应潮流，分别在淘宝和京东等网站开拓了网上零售业务。本文研究上海鼎液商贸销售物流运作问题。首先，本文介绍了上海鼎液商贸的销售物流网络体系、销售物流模式及销售物流服务水平。其中，销售物流网络体系包括了仓库与门店间的调拨方式和地理位置；销售物流模式包括不同销售业务的销售物流模式及销售物流业务外包概况其次，分析了上海鼎液商贸在销售物流中存在的仓库与门店间调拨环节多、耗时长，仓储管理混乱、出库效率低、月末盘点难度大，B2C 零装酒物流成本高，运输风险大等问题；最后，通过减少调拨环节，调整调拨流程，对仓库位置进行重新选址；制定并规范实施仓库管理制度，进行库房分区和货位编号，实行定置化管理，建立 WMS仓储管理系统，实行条码化管理；降低 B2C 销售物流中的包装成本及运输成本对公司问题进行优化，并做出总结和展望。【关键词】上海鼎液商贸；酒类；销售物流；优化The sales logistics optimization of Shanghai Ding Ye Trading CompanyAbstract Since twenty-first Century, the rapid development of economy and science and technology, with the rise of e-commerce, from clothing, shoes to digital technology, more and more products have begun to enter the field of electricity supplier. In recent years, the beverage industry has also begun to involve e-commerce. Shanghai Ding Ye Trading Co., Ltd. (hereinafter referred to as Shanghai Ding Ye commerce) as a liquor sales industry, but also with the trend, respectively, in Taobao and Jingdong and other websites to develop online retail business. This paper studies the operation and marketing logistics of Shanghai Ding Ye commerce.First of all, this article introduces the sales logistics network system, the sales logistics mode and the sales logistics service level of Shanghai Ding Ye comme...
