摘 要员工的稳定是一个企业长远而健康发展的基本根基，企业职工大量流失而造成的不稳定性不仅会影响公司的人力资源管理成本，更会给客户留下不良印象，影响公司的经营效益。因此，重视员工的留存率，想尽办法提高该指标，对依靠基层人力投入来创收的公司而言，显得尤为重要。本文将依据寿险公司营销人员留存率的近几年数据研究，分析寿险公司营销人员留存率低的原因，并且分析寿险公司营销人员留存率低应对措施，进而加强寿险公司营销人员留存率低的控制，降低寿险公司的人员流失率，促使寿险公司人力资源的可持续发展。关键词：寿险公司；营销人员；留存率IIAbstractThe stability of employees is the basic foundation of a long-term and healthy development of an enterprise. The instability caused by the loss of employees will not only affect the company's human resources management costs, but also leave a bad impression on customers and affect the company's operating efficiency. Therefore, attaching importance to the retention rate of employees and trying to improve the index are particularly important for companies that rely on grass-roots human input to generate income. This paper will analyze the reasons for the low retention rate of life insurance company's marketing staff based on the data research of recent years, and analyze the Countermeasures for the low retention rate of life insurance company's marketing staff, so as to strengthen the control of the low retention rate of life insurance company's marketing staff, reduce the turnover rate of life insurance company's personnel, and promote the sustainable development of human resources of life insurance company.Key words:life insurance company; marketer; retention rateIII目 录摘 要..................................................................II第 1 章 绪论………………………………………………………………………………1第 1 节 研究意义......................................................
