摘 要 龙池有着丰富的旅游资源和良好的区位优势，但在过去的旅游开发中却没有突出特色，缺乏知名度。本文运用 SWOT 分析法，结合龙池客观情况，分析了龙池城郊休闲旅游发展条件的优势，比如旅游资源丰富，区位条件良好；劣势，比如开发宣传力度不够，缺乏知名度，旅游产品单一，缺乏特色等，以及发展条件的机会与威胁。并在此基础上提出了加强政府主导，加强规划，加强宣传力度，打造品牌，加强旅游产品结构多元化，引进人才，提高服务水平等相应的发展对策。 关键词 龙池 城郊休闲旅游 SWOT 分析 ABSTRACTThere are rich tourism resources and good location advantages in Zeya, but the past tourism development is free of characteristics and popularity. This paper utilize the SWOT analysis, combining with the objective reality of Zeya，analyze the strength，weakness，opportunity and threats of the development conditions of Zeya suburb leisure tourism ， and it also puts forward the corresponding development countermeasures.KEY WORDS Zeya Suburb Leisure Tourism SWOT Analysis1目录摘 要....................................................................................................................................................1ABSTRACT.......................................................................................................................................2目录.....................................................................................................................................................3第 1 章 绪论.......................................................................................................................................51.1 研究背景及意义.......................................................................................................................51.2 研究目的及内容.......................................................................................................................51.3 研究方法...................................................................................
