我国公益广告的发展趋势探析摘要我国经济快速发展，科学技术的快速发展，人们的生活方式也发生了巨大的变化。而现在技术的快速发展，对于我国广告业的发展在近 30 年间也发生了巨大的变化。而对于广告业的发展，除商业广告外，公益广告在近几年内也有了深刻的变化，除了形式和内容的变化外，公益广告存在的问题也是我们现在所关注和需要解决的。而在新媒体环境下我们对于公益广告的形式和内容的发展和新媒体环境下公益广告的存在的问题也是我们现在需要探析和解决的。现在我们对于现代公益广告的存在问题和新媒体环境下公益广告存在问题使我们简单解决的。关键词：公益广告；发展趋势；存在问题；解决方法AbstractChina's rapid economic development, the rapid development of science and technology, people's lives have undergone tremendous changes. And now the rapid development of technology for the development of China's advertising industry in the past 30 years has also undergone tremendous changes. For the development of the advertising industry, in addition to commercial advertising, public service advertising in recent years has also been profound changes, in addition to changes in form and content, public service advertising problems we are now concerned about and need to be addressed. In the new media environment, we for the form of public service advertising and content development and new media environment, the existence of public service ads is also we need to now explore and solve. Now we have a simple solution to the problems of the existence of modern public service advertisements and the existence of public service advertisements in the new media environmentKeywords:. PSAs；Development trend；Problem；Solution目录TOC \o "1-3" \h \z \u 摘要 2Abstract 3前言 4一 公益广告的定义及发展史 5（一）公益广告的定义 5（二）公益广告的分类 6（三）公益广告的发展史 6二 公益广告的意义 8三 新媒体环境下公益广告的发展 9 四 公益广告存在的问题及解决办法 ...
