“互联网+”时代下医药电商发展现状及战略研究——以网上药店为例【摘要】随着全球经济的快速发展，国内的医药电商行业也迅速发展起来，尤其是对网上药店的发展空间巨大，竞争也越来越激烈，在“互联网+”的社会环境下，制定合理的战略分析，研究竞争对手的战略计划，是网上药店的生存之道。论文首先通过了解国内外学者对于网上药店行业的研究方向及内容，分析我国医药电商行业带给消费者的便利，论述其研究意义，同时借鉴国外先进经验的基础之上，分别对比我国与美国的网上药店发展模式异同； 其次，通过问卷调查的形式，调查了不同年龄段消费群体对网上药店的认知情况和购买体验，汇总消费者从网上药店购买药品的种类、次数、消费金额，得出消费者对网上药店的看法，并运用 SWOT 模型分析网上药店的优势、劣势、机会威胁四方面，全方位的了解网上药店的现状，并为后文提出可行性建议做铺垫； 最后，对全文进行了总结，通过国内外对比、调查分析、模型分析得出我国当前网上药店存在的问题和弊端，并提出可行性的方法和建议。【关键词】互联网+；网上药店；问卷调查；SWOT 模型Research on the development status and strategy of pharmaceutical e-commerce in the era of "Internet plus" -- taking online drugstores as an example[Abstract] with the development of the global economy, China's pharmaceutical electricity industry also is in rapid development, especially online pharmacies to bring huge development space, also more and more fierce competition, in the "Internet +" society environment, set up reasonable strategy analysis, research the competition strategic plan, is online pharmacies survival.Firstly, by understanding the research direction and content of online pharmacy industry by domestic and foreign scholars, this paper analyzes the convenience brought to consumers by the pharmaceutical e-commerce industry in China and discusses its research significance. Meanwhile, on the basis of drawing lessons from foreign advanced experience, it compares the similarities and differences in the development mode of onlin...
