“互联网+”模式下知识付费的趋势分析及战略研究——以得到为例【摘要】互联网与大数据、云计算的兴起，带来了“互联网+”的新时代。在众多行业纷纷融入互联网+模式发展的新风口，知识付费进入了互联网+时期。知识付费行业快速迭代的同时，其传播模式和付费模式都有了很大的改变。其中“得到”作为行业的领头羊，有一定的研究代表性。通过分析知识付费行业的发展趋势和典型平台，根据现有问题和人们的喜好偏向来提出对知识付费行业未来的发展战略。本研究主要通过文献综述法和和问卷调查法来获取研究数据，通过收集整理研究相关书籍、报告等资料和网络发送调查问卷获取样本，来支撑研究的开展。站在知识付费用户的角度，根据知识付费行业的发展趋势提出可行的战略对策。【关键词】知识付费；“得到”APP；发展趋势Paying for knowledge online under the "Internet plus" mode: trend analysis and Strategy ResearchTake the”DEDAO”APP as an example[Abstract]The rise of Internet and big data and cloud computing has brought the new era of "Internet plus". Paying for knowledge online has entered Internet plus era in Internet plus mode development. With the rapid iteration of knowledge payment industry, its communication mode and payment mode have changed a lot. As the leader of the industry, "get" has certain research representativeness. By analyzing the development trend and typical platform of knowledge payment industry, this paper puts forward the future development strategy of knowledge payment industry according to the existing problems and people's preferences.This study mainly obtains research data through literature review and questionnaire survey, and supports the research by collecting and sorting out research related books, reports and other materials and sending questionnaires to obtain samples through the Internet. From the perspective of knowledge paying users, according to the development trend of knowledge paying industry, this paper puts forward feasib...
