电子商务环境下女性消费群体的消费行为分析【摘要】近些年来，随着网络技术以及信息传播技术的进步，电子商务的发展十分迅速，在电子商务市场中，女性消费群体是一股重要的消费力量，为了进一步扩大电子商务女性消费市场，本文以女性消费群体为研究对象，调查女性消费群体在电子商务环境下普遍的网购情况，分析影响女性消费群体网购决策的内外因素，提供可行合理的营销建议，帮助电子商务商家进一步满足女性消费群体的消费需求，提高客户满意度和忠诚度，提高企业竞争力，提高利润，提升女性消费群体购买力。【关键词】电子商务；女性消费群体；消费行为Analysis on the consumption behavior of female consumer groups in the context of e-commerce[Abstract]In recent years, with the progress of network technology and information communication technology, electronic commerce develops rapidly. Female consumers group plays an important role in the e-commerce market. In order to further expand femal consumers market in the e-commerce. This passage baese on the femal consumers’ group as the research object, analyzes the inside and outside factors influencing the female consumer online purchase decisions by investigating the common online shopping situation of female consumers group in the e-commerce environment. According to these factors, this passage provides feasible and reasonable marketing advice to help e-commerce businesses to futher meet the female consumers' demand and improve their satisfaction and loyalty. At the same time, It is benificial for e-commerce businesses to increase profits and purchasing power of female consumers.[Key words] e-commerce female consumer groups consumer behavior目 录1 前言................................................11.1 选题的目的及意义...............................................11.2 研究现状.......................................................21.2.1 国内研究状况..................................................21.2.2 国...
