在线数字音乐平台商业模式分析——以“网易云音乐”为例【摘要】在线数字音乐平台在我国已有多年的发展历史，其发展迅速、平稳，市场占有率和购买份额不断增长。市场竞争愈演激烈，旧有的商业模式已无法跟进时代，承受着巨大的盈利压力。本文主要研究国内在线数字音乐平台尤其以网易云音乐为例的商业模式。通过对商业模式的发展困境进行分析，以及网易云音乐最为独特的商业模式优劣式分析，总结其中成功经验，为在线数字音乐平台未来发展提供建设性意见。同时也对新时期电子商务企业的商业模式发展有一定借鉴意义。【关键词】在线数字音乐平台；商业模式；电子商务Business model analysis of online digital music platform -- Taking "NetEase cloud music" as an example[Abstract] Online digital music platform has developed for many years in China. It develops rapidly and steadily, and its market share and purchase share are growing. The more fiercely the market competition bearing the more profit pressure. This paper mainly studies the business model of domestic online digital music platform, especially NetEase cloud music. Through the analysis of the development business model and the business model of NetEase cloud music, the paper summarizes the successful experience and constructive suggestions for the future of online digital music platform. At the same time, it also has some reference significance for the e-commerce business in 2020s.[Key words] Online Digital Music Platform; Business Model; E-commerce目 录Abstract..................................................21 绪论....................................................51.1 研究背景........................................................51.2 文献综述........................................................51.3 主要内容........................................................52 基本概念................................................62.1 在线数字音乐平台概念及发展历程..................................62.1.1 免费时代................
