农村电商物流配送存在的问题及对策摘 要近年来，我国一直致力于促进农村经济的发展，而发展农村电子商务物流是关键的一步。随着互联网环境的不断改善，我国农村互联网的普及率不断提高，农村网民和网络购物用户逐年增加，农村电子商务的迅猛发展为互联网带来了机遇。然而，在农村电子商务的迅猛发展和农村市场竞争的日益激烈中，农村物流并没有跟上农村电子商务的发展步伐。由于地理位置的限制，地形复杂和交通不畅，一些农村地区配送问题突出，无法满足客户需求，无法很好地外界的货物带进来、将农产品带出去，在一定程度上妨碍了我国农村地区的经济发展。因此，我们有必要对农村电子商务物流进行探索。本文在对农村电商物流的相关概念进行阐述、分析，以及梳理国内外研究现状的基础之上，对农村电商物流的特点和现有的经典农村电商物流配送模式进行分析研究。结合农村电商物流的特点，通过优缺点之间的对比分析得出各种配送模式适用的范围和目前农村电商物流配送存在的问题。最后针对目前农村电商物流配送所存在的问题提出优化建议，以解决我国农村电商物流配送存在的问题。关键词：农村；电子商务；物流配送 Problems and Countermeasures of Rural E-commerce Logistics DistributionAbstractIn recent years, our country has been working on developing rural economies, and the key step of developing rural e-commerce is logistics. As the Internet environment grows better, rural Internet is everywhere in China, rural Internet users and online shopping users are increasing year after year, the mushroom development of rural e-commerce has brought opportunities for the Internet. However, despite the rapid development of rural e-commerce in rural areas and the increasing competition in rural markets, rural logistics has not kept pace with the development of rural e-commerce. Due to the limitation of geographical location, complex terrain and poor traffic, some rural areas have outstanding distribution problems, that’s why customers can not be satisfied, and cannot bring in goods and sell the agricultural products more easily,...
