移动支付的选择比较研究[摘要] 随着互联网的快速发展,基于移动网的移动支付越来越成为现代主流的电子支付手段。就目前来看,移动支付方式主要有网银、支付宝、微信支付。本文从移动支付方式选择的影响因素入手,研究消费者在选择支付方式时综合各种影响因素的重要权值而得出的选择方案,采用 AHP 层次分析法对移动支付方式的选择构建理论规划模型,适度给出了相应算法,对三种移动支付方式进行比较、研究,从而得出主要影响因素综合考虑下的移动支付方式的最优选择,最后通过实例为移动支付产业未来的发展提出了一些建议。[关键词] 移动支付 指标模型 层次分析法Comparative Study of Selection of Mobile PaymentIAbstract: With the rapid development of Internet, mobile payment, based on mobile network, has increasingly been a current mainstream means of electronic payment. At present, mobile payment has included E-bank, Alipay and WeChat Pay. This thesis, proceeding from the factors influencing the selection of mobile payment means, studies the importance weight of these factors as consumers choose the means of payment, so as to obtain the selection scheme. This thesis, through Analytical Hierarchy Process, establishes a theoretical planning model, and then offers the corresponding algorithm. After comparison and research of the three means of mobile payment, the thesis arrives at the optimal means of mobile payment after an overall consideration of major influencing factors. At last, the thesis comes up with some suggestions for the future development of the trade with case studies.Key words: Mobile Payment Index Models Analytical Hierarchy ProcessII目录一、绪论............................................................1(一) 研究背景.................................................1(二) 研究目的和意义...........................................1(三) 研究方法与思路...........................................2二、 移动支付发展现状...........................