本科论文摘 要像奥运会、世界杯等国际性重大赛事、节事活动，对于推动事件举办目的地的旅游发展具有重要作用，而且对区域经济发展乃至举办国的经济发展都具有巨大的带动作用。本文从事件旅游的几大效应入手，对往届盐湖城冬奥会成功举办的案例进行分析，并从中汲取有益经验。进而从张家口的旅游环境、资源、市场三个方面对张家口的旅游发展现状进行分析，以及冬奥会对张家口的影响。最后按照事件旅游的时间效应、区域效应、环境效应，提出实现奥运效应最大化的阶段定位、区域联盟、可持续发展等策略。并且提出从依托节事活动，整合旅游资源，加大旅游产品开发，延长旅游产业链条，建立游客满意度反馈机制等方面打造奥运旅游品牌的建议。相信顺应旅游发展规律，一定能够实现张家口旅游又好又快发展。关键字：奥运旅游,冬奥会,张家口AbstractMajor international events and festivals such as the Olympic Games and the World Cup play an important role in promoting the tourism development of the event-hosting destination, and also have a huge driving effect on the regional economic development and even the economic development of the host country. Starting from several major effects of event tourism, this paper analyzes the successful hosting cases of previous Salt Lake City Winter Olympics and draws useful experiences from them. Then, it analyzes the current situation of tourism development in Zhangjiakou from three aspects: tourism environment, resources and market, and the impact of the Winter Olympics on Zhangjiakou. Finally, according to the time effect, regional effect and environmental effect of event tourism, this paper puts forward the strategies of maximizing the Olympic effect, such as stage positioning, regional alliance and sustainable development. It also puts forward some suggestions to build Olympic tourism brands from the following aspects: relying on festival activities, integrating tourism resources, increasing tourism product development, extending ...
