本科论文本科论文摘 要中国传统文化博大精深，在特定的区域内形成了特定的地域文化。不同的地域文化会影响企业领导者的思维模式、员工思想意识和消费者行为，进而影响到企业的经营战略和文化建设。本文将对地域文化与企业文化之间的双向互动关系以及地域文化的特征进行分析。同时，举用大量的企业案例对地域文化影响下的企业文化在物质文化、核心理念、制度文化、行为文化方面的影响进行分析。其次，将进一步分析地域文化对企业文化产生的消极影响。本文最后，从地域文化角度提出企业文化创新性发展策略，如：整合地域文化，建设特色企业文化；辩证对待地域文化，创新企业文化；合理运用地域文化，规避文化风险从而进一步推动企业文化的建设，构建新的企业发展模式。关键字：企业文化，地域文化，文化的传承与创新，文化整合，规避文化风险本科论文AbstractChinese traditional culture is extensive and profound, forming a specific regional culture in a specific region. Different regional cultures will affect the thinking mode of enterprise leaders, employees' ideological consciousness and consumer behavior, and then affect the business strategy and cultural construction of enterprises.This paper analyzes the two-way interaction between regional culture and enterprise culture and the characteristics of regional culture. At the same time, a large number of enterprise cases are used to analyze the influence of enterprise culture under the influence of regional culture on material culture, core concept, system culture and behavior culture. Secondly, it further analyzes the negative influence of regional culture on enterprise culture. At the end of this paper, the innovative development strategies of enterprise culture are put forward from the perspective of regional culture. Treat regional culture dialectically and innovate enterprise culture; Rational use of regional culture, to avoid cultural risks, so as to further promote the construction of corporate culture, the constr...
