学号：我国白酒行业品牌营销问题研究—— 以泸州老窖为例Study on the liquor industry brand marketing in China -- to Luzhou Lao Jiao as an example 学院名称：经济管理学院专业名称：市场营销年级班别：学号：姓名：指导教师：2013 年 5 月河南理工大学本科毕业论文目 录1 绪论 ..........................................................................................................................................................- 0 -1.1 选题地背景与意义......................................................................................................................- 0 -1.2 研究思路与方法..........................................................................................................................- 1 -1.2.1 研究思路 ..........................................................................................................................- 1 -1.2.2 研究方法 ..........................................................................................................................- 1 -2 相关理论概述 ..........................................................................................................................................- 2 -2.1 品牌营销地内涵..........................................................................................................................- 2 -2.1.1 品牌营销地理论发展......................................................................................................- 2 -2.1.2 品牌营销理论地内涵......................................................................................................- 2 -2.2 品牌营销策略..............................................................................................................................- 2 -2.2.1 品牌营销策略内涵..........................................................................................................- 2 -2.2.2 品牌营销策略地功能意义.........................................................................
