五粮液--黄金酒营销策划书 营销策划书 五粮液·黄金酒 2015.12.22 五粮液--黄金酒营销策划书 目录 前言····················································（1） 一、背景分析············································（1） （一）环境分析··········································（1） （二）企业资源分析······································（2） 二、SWOT 分析············································（2） （一）优势··············································（2） （二）劣势··············································（2） （三）机会··············································（3） （四）威胁··············································（3） 三、目标市场营销战略····································（3） （一）市场细分··········································（3） （二）目标市场选择······································（3） （三）市场定位··········································（4） 四．营销战略行动方案····································（4） （一）“黄金酒”营销策划方案主旨·························（4） （二）总体营销策划······································（4） （三）定位下的营销整合··································（5） （四）媒体组合选择目标方式······························（5） 五、黄金酒市场营销战略目标·····...
