目 录中文摘要..........................................................................................................................................IAbstract........................................................................................................................................II一、时代城品牌与销售营销策划现状.........................................................................................1二、时代城的 SWOT 分析................................................................................................................2（一）优势分析......................................................................................................................21．综合性的规模优势........................................................................................................................22．品牌优势........................................................................................................................................2（二）劣势分析......................................................................................................................21．营销方式单一................................................................................................................................22．营销时间把握不好........................................................................................................................3（三）机会分析......................................................................................................................3（四）威胁分析......................................................................................................................3三、时代城五一劳动节营销策略.................................................................................................4（一）策划目标......................................................................................................................41、提升商场的形象与知名度......................................................
