大学生电影消费行为的调查研究——以广东药科大学中山校区为例【摘要】随着科学技术的发展与电影政策法规的逐步完善，越来越多的电影投入市场。据资料显示，大学生是影响电影票房的主力军，接受过高等教育的大学生更是对未来电影发展趋势产生重要的影响，在市场营销为主要营销手段的社会背景下，研究分析影响大学生电影消费的因素有利于制作出更多符合消费者需求和偏好的电影，促使电影制作不断精益求精，实现电影产业的良好发展。本次以大学生群体作为研究对象，并以广东药科大学生为例，随机对广东药科大学学生进行调查，对调研样本的观影频率、时间分布、喜爱的电影类型、影院选择影响因素、观影目的和收获、对电影的评价以及对国产电影的建议进行统计分析，深入了解目前大学生电影消费偏好，并进一步分析目前针对大学生，国产电影的营销策略现状及存在的不足之处，最后结合大学生电影消费偏好，分别对国产电影的相关企业以及大学生提出相应的对策建议。 【关键词】:大学生、电影消费行为、营销策略Investigation and Research on College students' Film consumption behavior-- taking Zhongshan Campus of Guangdong Pharmaceutical University as an example[Abstract] With the development of science and technology and the gradual improvement of film policies and regulations, more and more films are put into the market. , according to data show that college students are the main force of film, have received higher education of college students has important influence on the future development trend of film, in the market marketing as the main means of social background, the research analysis of factors influencing the film consumption of college students is helpful to produce more accord with consumer needs and preferences of the film, film production excellence, realize the good development of film industry. The college students as the research object, and in guangdong pharmaceutical university students, for example, random investigating students in guangdong pharmaceutical university, the research sa...
