大学生对保健医疗器械购买意愿分析——以广东药科大学学生为例【摘要】朋克养生文化在大学生群体内的流行，使越来越多的大学生开始重视养生保健，开始各种尝试养生保健的方法。体现在网络购物中则是对保健商品的购买倾向逐渐增加。家用保健医疗器械行业在中老年人及亚健康群体中已经逐渐饱和，而朋克养生文化的流行让家用保健医疗器械行业有了打入大学生市场的契机。然而在我国的医疗技术与医疗器械产业增长速度迅速，市场规模日渐扩大的背景下，家用医疗器械市场却没有得到足够的开发，国内的家用医疗器械市场处于起步阶段，企业数量虽多但规模、研发、市场开拓能力等不够强。本文通过各类资料分析家用保健医疗器械行业的背景、现状、市场情况等找出家用保健医疗器械企业进入大学生市场所遇到的问题，再以广东药科大学学生为例来收集大学生对保健医疗器械方面的购买意愿的数据，通过对其数据的研究来为家用保健医疗器械企业进入大学生市场存在的阻碍找出原因，并提出相关的对策和建议。最后再回顾研究的整个过程，找出本文的不足之处，增加经验，以此来更好的促进保健医疗器械行业的发展。【关键词】大学生；朋克养生文化；家用保健医疗器械注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。 Analysis of College Students' Willingness to Purchase Health Care Medical Devices - Taking Guangdong Pharmaceutical University as an example[Abstract] The popularity of punk health culture among college students has caused more and more college students to pay attention to health care and begin to try various methods of health care. Reflected in online shopping, the tendency to purchase health care products is gradually increasing. The home healthcare medical device industry has gradually saturated in the middle-aged and elderly and sub-health groups, and the popularity of the punk health culture has given the home healthcare medical device industry an opportunity to enter the college student market.However, in the context of the rapid growth of China's medical technology and medical device indu...
