市场营销-关于大学生绿色消费行为的调查研究——以广东药科大学中山校区为例论文VIP专享VIP免费

关于大学生绿色消费行为的调查研究——以广东药科大学中山校区为例【摘要】当前我国大学生的绿色消费存在以下问题：一是大学生对绿色消费的相关知识缺乏了解；二是大学生由于不擅长挑选绿色商品从而降低了购买率；三是大学生的绿色消费理念普及度不高。针对以上问题，本文通过问卷调查的形式，以广药中山校区的同学为调查主体，采用随机抽样等方法，对当前大学生在绿色消费过程中所存在的问题展开具体的调查分析。以调查结果为依据，本文从大学生、政府以及企业三个角度出发，提出了具体的解决措施，努力促进大学生绿色消费理念的普及，同时给大学生群体传播更多绿色消费方面的信息，引导他们树立正确的绿色消费观，做出正确的绿色消费行为，为绿色经济的发展贡献自己的一份力量。【关键词】绿色消费；大学生；调查研究；建议Research On College Students Green Consumption Behavior——Based On The Zhongshan Campus Of Guangdong Pharmaceutical University[Abstract]At present, the green consumption of college students in China has the following problems: First, college students lack of knowledge about green consumption; second, college students are not good at selecting green goods, which reduces the purchase rate; third, the popularity of College Students' green consumption concept is not high. In view of the above problems, this paper, in the form of questionnaire survey, takes the students of Guangyao Zhongshan campus as the main body of the survey, and adopts random sampling and other methods to carry out specific investigation and Analysis on the problems existing in the process of green consumption of current college students. In view of the above problems, this paper, in the form of questionnaire survey, takes the students of Guangyao Zhongshan campus as the main body of the survey, and adopts random sampling and other methods to carry out specific investigation and Analysis on the problems existing in the process of green consumption of current colle...