摘 要随着人民生活水平的不断提高，社会科技的不断变革和创新，人们对生活品质的追求也越来越高，已经不仅仅满足于温饱的生活需要，更流行的是追求精神的愉悦，于是越来越多人选择出门旅游，因此，旅游市场的竞争日益激烈起来。伴随着大力弘扬传统革命文化新时代到来的，是红色精神的传播和传承，更是红色旅游的兴起和发展。本文通过对云南省旅游产业结构体系以及旅游业发展状况的调查研究，来论述云南省旅游市场发展存在的问题以及发展优势，并以曲靖市会泽县的红色旅游市场营销状况为例展开调查，结合红色旅游市场的发展优势以及云南省旅游市场存在的问题，为云南省红色旅游市场营销提出解决建议，促使云南省红色旅游市场以更成熟的社会化营销策略面对市场竞争，提高其竞争力，稳步发展。关键字：市场营销，红色旅游，云南省AbstractWith the continuous improvement of people's living standards, the continuous change and innovation of social science and technology, people's pursuit of the quality of life is becoming higher and higher. It has not only met the needs of food and clothing, but also the pursuit of spiritual pleasure, so more and more people choose to go out for tourism. Therefore, the competition in the tourism market is increasingly fierce. With the arrival of the new era of vigorously carrying forward the traditional revolutionary culture, it is the spread and inheritance of the red spirit, and also the rise and development of red tourism.This paper discusses the problems and advantages of the development of the tourism market in Yunnan Province through the investigation and Research on the structure system of the tourism industry and the development situation of the tourism industry in Yunnan Province, and takes the red tourism marketing situation of Huize County in Qujing City as an example to carry out the investigation. Combined with the development advantages of the red tourism market and the problems existing in the tourism m...
