广东东软学院本科毕业设计（论文） 网络营销策略研究——以金山公司《剑侠情缘网络版叁》为例 Network marketing strategy research, to “ kingsoft jx online 3 ” as an example 内容摘要如今，发展飞速的互联网中，比起传统营销，有着独特优势的网络营销在各大企业的市场中扮演着重要的角色。本文以网络营销为站点，以金山公司旗下西山居游戏作品《剑侠情缘网络版叁》为例子，分析在如今利润巨大的网络游戏市场里，在传统模式宣传下的《剑侠情缘网络版叁》有什么不足与缺陷，《剑侠情缘网络版叁》又是如何通过网络营销去挽回局势，让产品杀出重围，取得完美收益的同时也成为中国武侠端游的一个里程碑。最后总结了如今的《剑网三》在网络营销上还有什么不足之处，并提出了一些建议。通过以上内容，阐述网络营销在当今市场营销中的重要性与意义。□□关键词： 网络营销 传统营销 剑网三 广东东软学院本科毕业设计（论文）Abstract□With the rapid development of Internet, compared with traditional marketing, the unique advantages of network marketing play an important role in the market of large enterprises.Based on the network marketing for the site to kingsoft, xishan game works in jx online 3 "as an example, analysis in the online gaming market of huge profits now, under the traditional mode of propaganda of jx online 3, what are the deficiencies and defects, jx online 3, how to make it through the network marketing situation, Deus ex products, achieve perfect benefits at the same time also become Wu Xiaduan swim a milestone in China. Finally summed up the present "sword network three" in the network marketing what deficiencies, and put forward some Suggestions.Through the above content, the importance and significance of network marketing in today's marketing.□□Key words：The network marketing The traditional marketing jx online 3 广东东软学院本科毕业设计（论文）目录1. 绪论.....................................................１2.网络营销的理论基础.....................
