北京理工大学珠海学院 2020 届本科生毕业论文社会新闻突发事件对上市公司股价影响性研究---以京东事件为例摘 要近几年各种丑闻事件层出不穷,各大媒体和投资者也越来越关注各行业上市公司的丑闻事件,而随着互联网媒体的发展,在“微博”的影响下,消息发布的要求降低,网民可以随意对事件进行评论,所以一旦有丑闻产生网友对于事件的评论和传播会导致丑闻事件进一步发酵,因此丑闻事件对上市公司的影响非常恶劣。例如 Uber 高管性骚扰的丑闻和韦恩斯坦公司创始人的性丑闻事件都导致其公司市值大幅度缩水,这些事件的严重后果,都让公司高层和投资者意识到,丑闻事件对上市公司的影响。本文着重以京东的丑闻事件为例来分析丑闻事件对公司股价的影响,通过对京东国外股价的波动的分析、股市对此类丑闻事件的敏感度,来研究公司高层的丑闻事件对公司股价的影响。同时分析京东对于此次丑闻事件出现的问题,并给其他上市公司和投资者一定的建议。本文存在的不足有:因为事件为近两年刚刚出现,其公司财务报表的数量不多,研究可能不太精确与细致。对于股价影响因素很多,不能完全确定是否因此丑闻事件影响,稍有误差。【关键词】 丑闻事件 京东股价分析 应对策略 北京理工大学珠海学院 2020 届本科生毕业论文AbstractIn recent years, various scandals have emerged in an endless stream, and major media and investors have increasingly paid attention to the scandals of listed companies in various industries. With the development of Internet media, under the influence of "Weibo", the requirements for news release have been reduced. Netizens can comment on the incident at will, so once a scandal occurs, netizens' comments and spread of the incident will cause the scandal incident to further ferment. Therefore, the scandal incident has a very bad impact on listed companies. For example, Uber executives ’sexual harassment scandals and Weinstein ’s founder ’s sexual scandals have caused the company’s market value to shrink significantly. The serious consequences of these incidents have made company executives and investors aware of t...