I大众全新速派汽车营销方案 【摘要】全新速派汽车于 2015 年 10 月 25 日正式上市，是大众汽车集团的惊艳之作，有着很高的性价比和实用性，为国内汽车行业做了很好地典范，深受大众欢迎，但与此同时也面临着 许多来自同行业的竞争与挑战，在日渐复杂激烈的市场竞争中，与时俱进，量身打造最切合的营销方案，以提高其品牌知名度与整体销售水平，使之保持优势地位有着重要意义。【关键词】 大众全新速派汽车；市场营销环境分析；营销策略 IIAbstractNew car speed to send on October 25, 2015 officially listed, is as stunning Volkswagen Group, has a high cost and practicality for the domestic auto industry has done a good model, welcomed by the public, but this is also facing many challenges from the competition and the industry in the increasingly fierce competition in the market complex times, tailored to suit most marketing programs to increase their brand awareness and the overall level of sales, so that it remains the dominant position of great significance.Key wordsVolkswagen new car speed to send; marketing environment analysis; Marketing Strategy目 录【摘要】................................................................................................................I【关键词】............................................................................................................IAbstract..................................................................................................................IIKey words..............................................................................................................II一、绪 论............................................................................................................1二、相关理论基础及研究现状............................................................................2（一）相关理论基础....................................................................................21.营销策略 4P 理论............................
