浅谈买方市场条件下企业营销策略摘要：当前市场已逐渐由原来的卖方市场转变为买方市场,企业要面临众多的不确定因素及种种挑战,面对买方市场,有些企业变压力为动力,进行体制改革、技术创新,生产出新产品以求在激烈的市场竞争中赢得主动权,而更多的企业却没有转变观念,不能适应市场经济的需要。本文在分析企业市场营销存在问题的基础上, 提出了在买方市场条件下的市场营销策略。 关键词：买方市场；市场营销；问题；营销策略 Abstract: the current market has gradually changed from a seller's market into a buyer's market, enterprises have to face uncertain factors and challenges many, the face of a buyer's market, some enterprises turn pressure into motivation, institutional reform, technical innovation, production of new products in order to win the initiative in the fierce market competition, and more enterprises did not change ideas, can not meet the needs of market economy. Based on the enterprise market marketing existence question analysis, proposed the marketing strategy under the condition of buyer's market.Keywords: a buyer's market; marketing; marketing strategy;目录第 1 章 绪论..........................................................................................................31.1 研究背景..................................................................................................31.2 研究目的及意义......................................................................................41.3 国内外研究现状......................................................................................41.3.1 国外研究现状...............................................................................41.3.2 国内研究现状...............................................................................51.4 研究内容和研究方法..............................................................................71.4.1 研究内容.......................................................................................
