选题名称： 长沙市场倍康纸尿裤推广方案设计 目 录1 企业简介....................................................................................................................12 产品简介....................................................................................................................13 市场分析.....................................................................................................................23.1 宏观环境分析...................................................................................................23.2 消费者分析.......................................................................................................23.3 竞争对手分析...................................................................................................34 SWOT 分析................................................................................................................34.1 优势...................................................................................................................34.2 劣势...................................................................................................................44.3 机会...................................................................................................................44.4 威胁...................................................................................................................45 市场定位....................................................................................................................45.1 目标市场...........................................................................................................45.2 市场定位...........................................................................................................56 推广目标....................................................................................................................57 公众号推广策划.......................................................................
