凤冈县锌硒茶营销策略研究摘要：文章是对凤冈县锌硒茶营销策略进行的探究，文章以凤冈县锌硒茶为例，在 SWOT 分析理论以及 4P 营销理论的基础上对该种茶叶的营销情况进行分析，指出其存在产品水平整体不高、价格体系混乱无序、渠道开发力度不够、促销效果不够理想等问题，并提出具体的营销策略，即提升产品层次、建立良好的价格机制、拓展销售渠道以及改进促销方式，以期为相关茶叶企业营销战略的制定提供部分参考，同时在一定程度上对茶叶经济理论进行补充。关键词：凤冈县锌硒茶；SWOT 分析法；4P 营销策略Study on Marketing Strategy of Fenggang Tea with Zinc Selenium TeaAbstract：The article is a research on the marketing strategy of zinc-selenium tea in Fenggang County. Taking the zinc-selenium tea from Fenggang County as an example, this article analyzes the marketing situation of the tea based on the SWOT analysis theory and the 4P marketing theory and points out its existence. The overall level of product is not high, the price system is disorderly, the channel development is not enough, the promotion effect is not ideal, and the specific marketing strategies are proposed, that is, to upgrade the product level, establish a good price mechanism, expand sales channels, and improve promotion methods. In order to provide some reference for the formulation of marketing strategies for related tea companies, and to a certain extent, to supplement the economic theory of tea..Key words：Fenggang zinc selenium tea; SWOT analysis; 4P marketing strategy目 录一、绪论................................................................................................................1（一）研究背景及研究意义........................................................................1（二）研究内容及研究方法........................................................................1二、理论综述....................................................................................
