I 佛冈县农产品网络营销策略研究内 容 摘 要随着网络信息技术的深入发展，互联网成为了我国经济发展的重要媒介，网络营销作为一种新兴的营销方式，受到社会各界的广泛关注和高度重视。在“互联网＋”背景下我国不断加强电子商务和网络营销建设，农产品网络营销对农业经济的发展起重要作用。在互联网时代的背景下，传统的营销方式难以指导佛冈县农业经济全面发展。作为农业大县，佛冈县农产品种类繁多、资源丰富，近年来佛冈县开始注重农业和网络营销相结合发展，虽然网络营销在佛冈县农产品销售中有一定运用，但还是存在不少问题，极大程度地影响了佛冈县农业经济的可持续发展。本文采用文献研究法、调查法等方法，立足相关理论基础，结合佛冈县农产品实际生产和营销情况，对现阶段佛冈县农产品网络营销策略进行分析，得出当前佛冈县农产品网络营销策略存在具体问题主要有：缺少网络营销相关人才、缺乏主导型农产品、农产品存在周期短、品牌意识薄弱、物流体系不健全、农产品质量及标准化等。最后，基于 4P 营销理论并结合佛冈县实际情况，提出有针对性的农产品网络营销策略建议，希望可以为佛冈县农产品网络营销提供有益参考。关键词：农产品；佛冈县；网络营销策略IIResearch on Agricultural Product Marketing Strategy in Fogang CountyAbstractWith the in-depth development of network information technology, the Internet has become an important medium for China's economic development. As an emerging marketing method, Internet marketing has received widespread attention and high attention from all walks of life. Under the background of "Internet +", China continues to strengthen the construction of e-commerce and online marketing, and the online marketing of agricultural products plays an important role in the development of the agricultural economy.In the context of the Internet era, traditional marketing methods are difficult to guide the comprehensive development of Fogang County's agricultural economy. As a large agricultural county, Fogang County has a wide variety of agricultural products and rich resources. In recent years,...
