II雷速体育用品专卖店营销策划案 摘 要本设计基于对盐城师范学院通榆校区的实地考察与研究的基础上，针对当前校内对体育用品的需求，运用市场营销学、体育产业学对盐城师范学院附近开设体育用品专卖店进行设计。在盐城师范学院通榆校区周边，缺乏专营体育产品的体育用品专卖店，同学们的购买需求主要依靠体育楼的场地承包商提供的附带销售，种类单一，数量有限，且质量难以保障，不能满足购买需求。因此，在盐城师范学院附近开设一家专营体育用品的专卖店是可行的。【关键词】：体育用品；营销策划Ray-speed sporting goods store marketing planIIIAbstractTThe design is based on the basis of on-the-spot investigation and Research on the Tongyu campus of the Yancheng Teachers University on the current campus for demand for sports products, the use of marketing, sports industry to design a sporting goods store opened near Yancheng Teachers University. At the Tongyu campus of the Yancheng Teachers University around the lack of sports franchise stores, the students demand rely mainly on sports building site provided by the contractor with sales, variety, quantity is limited, and it is difficult to guarantee the quality, can not meet the needs of purchase. Therefore, it is feasible to set up a franchised store specializing in sporting goods near the Yancheng Teachers University. [Key words]: sporting goods ;Marketing planning目 录1.前言.......................................................................................................................1IV2.设计思路...............................................................................................................13.盐师周边专卖店现状...........................................................................................14.盐师体育产品市场主要供求矛盾分析...............................................................15.网店与实体店比较分析......................................................................................
