市场营销专业 零售超市销售人员激励机制研究—以联华超市为例VIP专享VIP免费

题目：零售超市销售人员激励机制研究— 以联华超市为例 摘 要员工是企业的重要组成部分之一，对于零售企业来说，更应重视对一线销售员工的管理。企业中一线销售员工出现工作积极性不高，对企业文化认同感低，工作满意度下降等问题已经成为制约我国零售行业进一步发展的绊脚石。激励作为人力资源管理中重要的组成部分，对企业的发展起到非常重要的作用。实现对员工的有效激励，会对企业更好地获得其所期望的员工行为和员工绩效，实现企业的最终目标具有重要影响。正因为如此，对员工进行有效的激励已经成为企业经营管理中的重要任务之一。本文通过对零售超市员工激励现状进行分析探讨，以联华超市明康店为例，在理论分析的基础上，对其员工激励问题产生的原因进行了详细的分析。在当前，企业制度不完善、缺乏激励手段、薪酬制度不合理等是造成员工激励机制出现问题的几大原因。本文通过问卷调查法、文献研究法等方法了解企业现状结合理论知识进行分析探讨，进而提出相应的对策，从而帮助企业完善激励机制，实现企业和员工的共同发展。关 键 词 ：激励机制，薪酬，物质激励AbstractIs one of the important part of enterprise employees, for retail enterprises, more should pay attention to the management of front-line sales staff. Frontline sales staff in the enterprise work enthusiasm is not high, low cultural identity of the enterprise, such problems as lower job satisfaction has become a stumbling block to the further development of China's retail industry. Incentives, as important part of human resource management, play a very important role to the development of enterprises. Implement effective incentive for employees, to the enterprise better access to its desired employee behavior and employee performance, and achieve the ultimate goal of the enterprise has an important influence. Because of this, to realize the effective incentive for employees has become one of the important task of enterprise daily management. This article through to analyze the present situation and problems of retail supermarket...