本科论文目 录摘 要..........................................................1Abstract.........................................................2引 言..........................................................31 项目背景......................................................41.1 市场现状分析..............................................41.2 客群分析..................................................42 HAZZYS 品牌分析.................................................52.1 品牌定位..................................................52.2 品牌核心竞争力............................................52.3 品牌受众画像分析..........................................52.4 竞品分析..................................................72.5 品牌目前面临的问题........................................82.5.1 货品问题..............................................82.5.2 营销问题.............................................83 HAZZYS 品牌 SWOT 分析............................................93.1 品牌优势..................................................93.2 品牌劣势..................................................93.3 品牌机会..................................................93.4 品牌威胁.................................................104 HAZZYS 品牌宣传策划案..........................................104.1 实施目的..................................................104.2 实施方向..................................................114.3 品牌策划..................................................114.3.1 打造品牌新定位......................................114.3.2 树立品牌新形象......................................114.3.3 提升核心竞争力......................................114.4 传播策划.................................................124.4.1 VIP 社群传播.........................................124.4.2 朋友圈传播...........................................154.4.3 新媒体传播方式.......................................164.4.4 造节造势...........................................
