本科论文目 录摘 要..........................................................3Abstract.........................................................4引 言..........................................................51 绪论..........................................................61.1 研究背景..................................................61.2 研究目的..................................................61.3 国内外经济型酒店现状......................................62 目前市场环境及酒店定位........................................72.1 御品星程酒店现状..........................................72.2 御品星程酒店内部环境......................................82.2.1 酒店的设施条件.......................................82.2.2 酒店的环境水平以及卫生水平...........................92.2.3 酒店的隔音水平.......................................92.3 御品星程酒店外部环境.....................................102.3.1 酒店的地理位置信息..................................102.3.2 影响酒店的经济因素..................................113 御品星程酒店 SWOT 分析........................................113.1 酒店竞争优势.............................................113.2 酒店竞争劣势.............................................12本科论文3.3 酒店竞争机会.............................................123.4 酒店竞争威胁.............................................124 市场定位.....................................................134.1 市场定位因素.............................................134.2 御品星程酒店的市场定位...................................135 御品星程酒店品牌推广阶段及实施方案...........................145.1 品牌推广阶段.............................................145.2 实施方案....................................................156 疫情下对御品星程酒店运营建议.................................19结 论.........................................................21参考文献........................................................22附录 1 宣传海报...............................
