本科论文目 录摘 要........................................................................................................................1Abstract.....................................................................................................................2引 言........................................................................................................................31 项目背景................................................................................................................41.1 现状分析.......................................................................................................41.2 项目可行性分析...........................................................................................42 项目目标................................................................................................................43 品牌背景................................................................................................................53.1 品牌定位.......................................................................................................53.2 品牌故事.......................................................................................................54 产品定位................................................................................................................54.1 市场定位.......................................................................................................54.2 价格定位.......................................................................................................65 SWOT 分析............................................................................................................65.1 优势...............................................................................................................65.2 劣势...............................................................................................................65.3 机会.........................................
