I课题名称：苹果手机在中国市场的营销策略分析摘要 在我国手机销售市场中，苹果手机以其卓越的性能始终保持着带头地位，获得了非常多用户群体。相比于我国手机市场的渐渐下滑，苹果手机市场反而飞速上升，在中国手机市场中占据 30%还多。这一结果表明，苹果手机不但在质量方面和技术方面有着明显的长处，而且对中国使用的营销策略更是胜过其他手机。本文通过对中国市场中苹果手机营销策略的深入探究，从促销策略、渠道策略、产品策略以及价格策略方面开始，剖析了中国市场中苹果手机营销策略获得成功的因素，同时给出了自己的建议，希望国内手机厂商在营销策略方面能够给予持续创新和不断改进。对于手机卖家而言，在竞争愈加恶劣的市场中，如何能扩大企业影响力成为手机零售企业营销者们急需解决的问题。希望通过本论文的研究能给这类企业关于如何开展营销方案带去思路。关键词 苹果手机，营销，服务IIAbstract In China's mobile phone sales market, Apple's mobile phone with its excellent performance has always maintained a leading position, access to a large number of user groups. Compared to the gradual decline in China's mobile phone market, Apple's mobile phone market, but rapid rise in China's mobile phone market accounted for more than 30%. The results show that Apple's mobile phone not only in terms of quality and technology has obvious advantages, but also to China's marketing strategy is better than other mobile phones. In this paper, through the in-depth study of Apple's mobile phone marketing strategy in China, this paper analyzes the successful factors of Apple's mobile marketing strategy from the aspects of promotion strategy, channel strategy, product strategy and price strategy, and gives their own suggestions. , I hope the domestic mobile phone manufacturers in the marketing strategy to be able to give continuous innovation and continuous improvement. For mobile phone sellers, in the increasingly harsh market competition, how to expand the influence ...
