目 录摘 要........................................................................................................................1Abstract.....................................................................................................................2引 言........................................................................................................................31 项目背景................................................................................................................61.1 背景分析.......................................................................................................61.2 城市旅游文化品牌建设 SWOT 分析..........................................................61.2.1 优势......................................................................................................61.2.2 劣势......................................................................................................61.2.3 机会......................................................................................................62 需求分析................................................................................................................73 总体设计................................................................................................................73.1 沈阳城市旅游文化品牌构建.......................................................................73.1.1 旅游文化品牌规划研究......................................................................73.1.2 调查研究..............................................................................................73.1.3 城市文化定位......................................................................................83.1.4 文化品牌核心价值..............................................................................93.2 沈阳城市旅游文化品牌推广策划...............................................................93.2.1 市场定位策划......................................................
