新零售理念下广州宝生园公司蜂产品营销模式创新研究内 容 摘 要随着新零售理念的提出，新零售理念逐渐正在在引导着传统的零售商和线上的纯电商走向转变。而这些转变是为了更好的适应新经济时代的发展，但是如何才能实现比较合适的转变？这其中营销模式的创新起着重要的作用。在我国，农产品的零售在零售行业中占据着重要的地位，所以在新经济时代的大环境下对农产品的营销模式进行创新是很重要的。蜂产品在我国在产业规模比较大，产值也比较大，所以本文将以广州宝生园公司的蜂产品为案例进行介绍，通过查找文献资料等手段对广州宝生园公司蜂产品现有的营销模式进行分析，指出其营销模式当前存在哪些主要的问题，再利用新零售的理念对其现有的营销模式进行可行性的创新研究，提出较为可行的改进建议希望这些建议能够对广州宝生园蜂产品的营销模式起到更好、更加完善的作用。关键词：新零售；营销模式；蜂产品的营销IResearch on Bee Product Marketing Mode of Guangzhou Baoshengyuan Company under New Retail ConceptAbstractWith the introduction of the new retail concept, the new retail concept is gradually guiding the transformation of traditional retailers and online pure e-commerce. These changes are to better adapt to the development of the new economic era, but how can we achieve more appropriate changes? Among them, the innovation of marketing model plays an important role. In China, the retail of agricultural products occupies an important position in the retail industry, so it is very important to innovate the marketing model of agricultural products in the context of the new economic era. Bee products in China have a relatively large industrial scale and a relatively large output value, so this article will introduce the bee products of Guangzhou Baoshengyuan Company as a case, and carry out the current marketing model of bee products of Guangzhou Baoshengyuan Company by means of searching for documents and other means. Analyze and point out the current main pr...
