目 录摘 要........................................................................................................................1Abstract.....................................................................................................................2引 言........................................................................................................................31 选题前言................................................................................................................41.1 选题依据.......................................................................................................41.2 研究目的及意义...........................................................................................52 文献综述................................................................................................................52.1 相关概念界定...............................................................................................52.2 品牌传播的研究现状...................................................................................62.3 中国职业篮球赛事品牌传播现状...............................................................73 研究对象及研究方法............................................................................................83.1 研究对象.......................................................................................................83.2 研究方法.......................................................................................................84 结果与分析............................................................................................................94.1 辽宁男篮俱乐部品牌传播现状与分析.......................................................94.1.1 辽宁男篮概述......................................................................................94.1.2 辽宁男篮品牌力分析........................................................................104.2 新媒体时代辽宁男篮俱乐部品牌传播策略研究........
