I互联网+背景下从化永辉驾校的营销策略研究内 容 摘 要 随着经济的不断发展，人们的生活水平得到了大幅度的提高，人们的可支配收入得到提升，而且在经济的快速发展下，汽车逐渐摆脱了奢侈品这一标签，现在大多数家庭都拥有自己的汽车，这一趋势的发展，对驾驶培训行业是一个发展的机会，许多的驾校都推出了一些营销策略来吸引消费者。同时在当前的时代，互联网的作用越来越重要，互联网+业成为了当今的热点之一，在“互联网+”这一背景下，传统的营销策略已经不适合当前的形势和市场了。本文以从化永辉驾校为研究对象，首先阐述了互联网 +、市场营销理论、SWOT 分析模型和 4P 理论等相关理论，其次，通过问卷调查，收集以及整理了相关的数据，并分析了从化永辉驾校的现状，从永辉驾校的基本情况、营销现状和 SWOT 分析这三个方面进行了分析，从而找出了从化永辉驾校在营销中存在的问题，最后，结合以上的分析，运用 4Ps 理论，从产品、价格、渠道、促销四个方面为从化永辉驾校提出了相应的营销改进策略。关键词：互联网+；驾校；营销策略 IIResearch on Marketing Strategy of Conghua Yonghui Driving School under the Background of Internet +AbstractWith the continuous development of the economy, people's living standards have been greatly improved, and their disposable income has been improved. Under the rapid development of the economy, cars have gradually got rid of the label of luxury goods. Most families now have The development of this trend of own cars is a development opportunity for the driving training industry. Many driving schools have introduced some marketing strategies to attract consumers. At the same time, in the current era, the role of the Internet is becoming more and more important, and the Internet + industry has become one of the hotspots today. In the context of "Internet +", traditional marketing strategies are no longer suitable for the current situation and market.This article takes Conghua Yonghui Driving School as the research object,firstly expounds related th...
