I智能经济背景下传统零售业经营模式创新探析内 容 摘 要在智能经济高速发展的今天，传统零售业的经营受到了很大的影响和冲击，传统零售业的经营模式受到了挑战，尤其在此次疫情爆发的情况下，线上电商的优势凸显，传统零售业应该如何看待这个问题，并且如何进行经营模式的创新以适应新形势下的发展，是本文着重研究的对象。本文梳理了相关的学术研究和参考文献，对文中所提的零售业做了界定，总结了目前传统零售业发展的现状，并对智能经济为传统零售业带来的机遇和挑战进行了深入分析。最后分析了永辉超市的转型案例，找到其成功的关键点，对未来传统零售业经营创新提出了五点建议。希望为传统零售业的发展转型贡献一份力量。关键词：传统零售业；智能经济；经营模式PAGE \* MERGEFORMATIIAnalysis on the Innovation of Traditional Retail Business Management Mode under the Background of Intelligent EconomyAbstractIn intelligent high-speed economic development today, the traditional retail business has received the great influence and impact, the traditional retail business model has been challenged, especially in the case of the outbreak, the advantages of online mall, traditional retail should be how to think about this question, and how to carry out the business model innovation to adapt to the new situation of development, is emphatically studied in this paper. This paper sorts out relevant academic research and references, defines the retail trade mentioned in the paper, summarizes the development status of traditional retail trade, and makes an in-depth analysis of the opportunities and challenges brought by smart economy to traditional retail trade. Finally, the paper analyzes the transformation case of yonghui supermarket, finds the key point of its success, and puts forward five Suggestions for the future innovation of traditional retail business. I hope to make a contribution to the development and transformation of traditional retail ind...
