中小企业网络营销策略研究----以韩都衣舍为例内 容 摘 要互联网以及各类移动终端的日益普及将人类带入了一个全新的网络营销时代。现如今随着我国互联网的不断发展,电子商务迅速崛起,交易额每年都在连续增高, 本文选择韩都衣舍，一家以“韩风快时尚”为定位的服装行业电子商务公司，在短短几年的时间里，如何借助网络营销的方式，服装行业之间的网络营销竞争不断加剧的情况下，挖掘网络营销背后的商机，领先一步，从一家小型的网络店铺现成为中国最大互联网品牌生态运营集团作为研究，从而能够比较全面的了解现如今中小企业网络营销策略的情况，为中小企业的网络营销策略的进一步完善提供理论。本文在分析中运用PEST 模型来对我国网络营销的宏观环境进行了详细的分析，同时重点分析韩都衣舍的网络营销，分别从韩都衣舍的促销策略、品牌策略、定价策略、产品策略的网络营销策略进行全面的分析，然后韩都衣舍在进行网络营销过程中存在的问题，针对韩都衣舍的网络营销的问题，本文针对性的提出了解决策略。希望通过对韩都衣舍的网络营销的探究，给整个中小企的网络营销提供借鉴和建议，有利于我国网络营销的发展。关键词：中小企业；网络营销；韩都衣舍；营销策略 IIIIResearch On Network Marketing Strategy Of Small And Medium-Sized Enterprises -- A Case Study Of HSTYLEAbstractThe increasing popularity of the Internet and various mobile terminals has brought mankind into a brand-new network marketing era. Nowadays, with the continuous development of the Internet in our country, e-commerce is rising rapidly, and the transaction volume is increasing continuously every year. In this article, we choose HSTYLE, an e-commerce company in the garment industry with the orientation of "Hanfeng fast fashion" , in just a few years’ time, how to take advantage of the way of network marketing, under the situation that the competition of network marketing between the garment industry is constantly intensifying, excavate the business opportunity behind network marketing, take a step ahead, from a small online shop is now China's largest I...
