目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 辽宁省平安人寿营销模式现状...........................................................................31.1 我国寿险营销模式发展历程.......................................................................31.2 辽宁省平安人寿发展现状...........................................................................31.3 互联网时代下的营销模式...........................................................................41.4 “互联网+”战略对营销模式的影响.........................................................52 辽宁省平安人寿营销模式存在的问题...............................................................72.1 行业竞争激烈...............................................................................................72.2 营销渠道单一...............................................................................................82.3 多领域复合人才匮乏...................................................................................82.4 信息化发展安全问题堪忧...........................................................................83 辽宁省平安人寿营销模式问题的对策..............................................................103.1 提高行业竞争力.........................................................................................103.2 增强营销渠道多元性.................................................................................113.3 培养互联网金融复合人才.........................................................................123.4 提高信息发展风险化管理.........................................................................12结 论........................................................
